Seattle Seahawks quarterback Russell Wilson, right, with Jason LeeKeenan, CEO of Tally, in Seattle in 2018. (GeekWire Photo / Kevin Lisota) When the Seattle Seahawks take on the Los Angeles Rams on Oct. 3 this season, fans might want to predict how many touchdowns quarterback Russell Wilson will throw against his division rival on that day. The best way to do so could be through a new mobile experience from the NFL team that is powered by , the startup that was founded by Wilson. The Rams launched “Pick’em” for use during a pre-season game against the Oakland Raiders. The intention is to engage fans to make real-time predictions as the action unfolds on the field. Fans, playing on the web or through the Rams’ mobile app, earn points for every correct prediction and those over 18 can compete for prizes such as game tickets, field passes and autographed merchandise. Tally is a free-to-play predictions platform, not a gambling app. But the move by the Rams, along with a , signals what’s ahead with the eventual spread of legalized sports betting in the wake of a 2018 that overturned the Professional and Amateur Sports Protection Act. It’s all poised to change how we watch and interact with live events. Seattle-based Tally, which employees 14 people now, is an , the company Wilson helped launch in 2017 as a celebrity content app. TraceMe shut down in 2018 and the business pivoted to the sports prediction model. Wilson was touting Tally in February. “We believe that real-time predictive gaming experiences are going to be the critical components of engaging in live sports in the years to come,” Tally CEO Jason LeeKeenan told GeekWire. “We are positioning Tally to be the leading technology provider behind this evolution.” The Tally app, showing, from left, phone authentication, dynamic odds, and a real-time leaderboard. (Tally screen shots) According to its website, Tally white labels its user interface, custom branding it for any property looking to create such content. The Rams are the first NFL team to partner with Tally. LeeKeenan said other partnerships are in the works, but he wasn’t ready to announce whether the Seahawks might be one of those teams. reported that Tally worked with the NBA’s Portland Trail Blazers and the NHL’s St. Louis Blues on similar games earlier this year. The Rams plan to use the mobile experience to present a mix of game-specific questions and micro-outcomes, according to the team’s news release. “Which team completes a passing play of 30+ yards in the opening half?” or “Which of these players racks up 10+ rushing yards first?” are example of questions posed to fans. Those playing can can track their success throughout a game and rankings are updated in real time as results are tallied live. Point values increase as the game progresses. “We are thrilled to bring our fans closer to the action with an engaging second-screen experience,” Marissa Daly, Rams VP of media, said in a statement. “We feel that our free-to-play predictions game will be a fun way for fans to compete against one another while watching their Rams compete on the field.” The Rams have leapfrogged the San Francisco 49ers to emerge as the Seahawks’ most heated division rival over the past couple seasons. Surely Seattle’s star QB will be more engaged with winning games on the field than worrying about predictions being generated in an app built by his company. Regardless, LeeKeenan makes it sound like Wilson has already won. “What can I say? Russell is a great entrepreneur and we hope all sports teams will be using our technology one day,” LeeKeenan said.
The new Esports Arena & Gaming Lounge at the University of Washington in Seattle. (UW Photo) Game on at the University of Washington. A state-of-the-art at the UW’s Husky Union Building is up and running after an official ribbon cutting on Thursday and a week of events that helped usher in a new era of competition and learning at the university in Seattle. The 1,000-square-foot gaming center makes the UW the largest public, higher education institution in the nation to have such a dedicated facility and the first university in the state of Washington to have such a space. Aimed at casual and competitive gamers, and funded in part by the Student Technology Fee, the arena provides access to 40 high-end gaming computers, two VR systems, a casting station for live streaming to Twitch and popular, unlocked PC games. The lounge will also serve as a space for sponsored tournaments. The ribbon is cut on Thursday at the grand opening of the UW’s Esports Arena. (UW video screen grab) “With the Esports Arena we have this actual physical location to match and represent our culture, our community here,” said Will Nguyen, UW student epsorts director. “People can really come together and it brings it to this next level, where it’s not just some people talking over the internet.” The intention is for the physical space, and the opportunity to play, to go beyond just gaming for students and provide the learning potential necessary to connect with companies in the Seattle area. (UW Photo) Justin Camputaro, director of the Husky Union Building, said in Seattle alone there are more than 23,000 jobs in interactive media. “What I have learned is that these games are very different from the days of Atari and Pong, or even Nintendo days. It is a lot about teamwork, it is about strategy, it is about mathematical computations, and understanding how the teams and the players works together,” Camputaro said. “There is a true educational element behind this gaming, when you dig in and start to understand that it is really really powerful. This is more than just playing a game.” A growing number of institutions are now as the industry is growing at a phenomenal rate. last year on the growth in esports scholarships among colleges and universities and how it could get as big as traditional sports on campus. The Esports Arena is located on the basement level of the HUB at 4001 E Stevens Way N.E. Check this for rates and hours of operation.