Seattle Seahawks quarterback Russell Wilson, right, with Jason LeeKeenan, CEO of Tally, in Seattle in 2018. (GeekWire Photo / Kevin Lisota) When the Seattle Seahawks take on the Los Angeles Rams on Oct. 3 this season, fans might want to predict how many touchdowns quarterback Russell Wilson will throw against his division rival on that day. The best way to do so could be through a new mobile experience from the NFL team that is powered by , the startup that was founded by Wilson. The Rams launched “Pick’em” for use during a pre-season game against the Oakland Raiders. The intention is to engage fans to make real-time predictions as the action unfolds on the field. Fans, playing on the web or through the Rams’ mobile app, earn points for every correct prediction and those over 18 can compete for prizes such as game tickets, field passes and autographed merchandise. Tally is a free-to-play predictions platform, not a gambling app. But the move by the Rams, along with a , signals what’s ahead with the eventual spread of legalized sports betting in the wake of a 2018 that overturned the Professional and Amateur Sports Protection Act. It’s all poised to change how we watch and interact with live events. Seattle-based Tally, which employees 14 people now, is an , the company Wilson helped launch in 2017 as a celebrity content app. TraceMe shut down in 2018 and the business pivoted to the sports prediction model. Wilson was touting Tally in February. “We believe that real-time predictive gaming experiences are going to be the critical components of engaging in live sports in the years to come,” Tally CEO Jason LeeKeenan told GeekWire. “We are positioning Tally to be the leading technology provider behind this evolution.” The Tally app, showing, from left, phone authentication, dynamic odds, and a real-time leaderboard. (Tally screen shots) According to its website, Tally white labels its user interface, custom branding it for any property looking to create such content. The Rams are the first NFL team to partner with Tally. LeeKeenan said other partnerships are in the works, but he wasn’t ready to announce whether the Seahawks might be one of those teams. reported that Tally worked with the NBA’s Portland Trail Blazers and the NHL’s St. Louis Blues on similar games earlier this year. The Rams plan to use the mobile experience to present a mix of game-specific questions and micro-outcomes, according to the team’s news release. “Which team completes a passing play of 30+ yards in the opening half?” or “Which of these players racks up 10+ rushing yards first?” are example of questions posed to fans. Those playing can can track their success throughout a game and rankings are updated in real time as results are tallied live. Point values increase as the game progresses. “We are thrilled to bring our fans closer to the action with an engaging second-screen experience,” Marissa Daly, Rams VP of media, said in a statement. “We feel that our free-to-play predictions game will be a fun way for fans to compete against one another while watching their Rams compete on the field.” The Rams have leapfrogged the San Francisco 49ers to emerge as the Seahawks’ most heated division rival over the past couple seasons. Surely Seattle’s star QB will be more engaged with winning games on the field than worrying about predictions being generated in an app built by his company. Regardless, LeeKeenan makes it sound like Wilson has already won. “What can I say? Russell is a great entrepreneur and we hope all sports teams will be using our technology one day,” LeeKeenan said.
Rad Power Bikes’ RadBurro model. (GeekWire Photo / Kurt Schlosser) , the Seattle e-bike startup, alleges in a new lawsuit that Phoenix-based competitor ripped off its website layout and e-bike designs. Rad calls Bam a “copycat company” and alleges it could not “succeed in the e-bike marketplace on its own merits,” so it had to mimic Rad’s look. The lawsuit, filed in U.S. District Court in Seattle this week, alleges that Bam launched a “knockoff” website in March that confused customers because it was so similar to Rad’s, making them think the two companies were related in some way. From the court documents: Bam apparently cannot succeed in the e-bike marketplace on its own merits. Bam instead hoodwinks an unwitting populace into the false impression that Bam has already achieved Rad Power Bikes’ prominence and reputational stature in the e-bike industry. Bam thoroughly mimicked Rad Power Bikes’ website content and e-bike designs in order to give the copycat company an unwarranted head start in the e-bike marketplace. Rather than compete fairly, Bam cuts marketing and design corners through siphoning Rad Power Bikes’ excellent reputation and goodwill in the burgeoning world of e-bike commerce. In addition to claims of copyright infringement and false advertising, Rad alleges that claims of patented technology made by Bam and its parent company, JHR Electric Transport, are misleading because the patents could not be found in U.S. Patent and Trademark Office databases. Throughout the filing, Rad shows images of the two companies’ websites side-by-side to emphasize the similarity in layout and product offerings. One image shows the tagline “Built for Everything. Priced for Everyone,” displayed prominently on both sites. Rad Power Bikes included this side by side comparison of the two companies’ home pages in its filing. (Photo Via court documents) When GeekWire visited the sites this week, taglines on both homepages had been changed. Bam also appeared to make tweaks to other areas of its website that previously looked similar to Rad in court documents. Rad alleges it got complaints from customers who thought its products were generic, since nearly identical models could be found on Bam’s website. Rad is asking for the court to put a stop to any elements of Bam that infringe on copyrights “in order to correct and end the misimpressions being foisted upon an unsuspecting public through Bam’s deliberate replication of Rad Power Bikes’ website design and business persona.” We’ve reached out to Bam and will update this post if we hear back. Rad declined to comment. Ty Collins, left, and Mike Radenbaugh, founders of Rad Power Bikes. (Rad Power Bikes Photo) has become one of the best-known e-bike brands in North America over the past four years, with revenues expected to double to $100 million this year, GeekWire previously reported. Last month, the company in Zulily co-founders and . The startup now sells its e-bikes in the U.S., Canada, and 30 European countries to both consumers and commercial in industries such as logistics, law enforcement, deliveries, and more. It has taken advantage of the direct-to-consumer model to shorten its supply chain, bypass traditional bike shops and create a tight feedback loop with customers to constantly improve its limited line of e-bikes that sell for around $1,500. On Bam’s website, parent company JHR calls itself “the leader in developing and manufacturing electric power vehicles in America.” It has been building electric vehicles since 2004, and according to the website is the company behind the “most popular mobility products in the world – EWheels.” Bam says it has been building e-bikes since 2009, and it offers four different models, all priced at $1,599. The company also builds several different types of e-scooters, ranging in price from $349 for a small folding scooter to $2,345 for the more powerful “Chopper Trike.” Here is the full lawsuit from Rad: by on Scribd